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An internet home based business needs to start from a well designed website, a needed product or service, and a grasp of how this type of business works.

Consumer Fragmentation and the Rise of Direct Marketing

Marketing experts have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that market

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What is the Scope of the IT Skills Crisis and are we Tackling it in the Right Way?

The figures speak for themselves. Even the most ardent sceptic cannot deny the skills deficit that

Public Relations, a must in today Business World

You can have the best business in the world, but if you dont tell people about it no-one will ever

The eBay Community - Both the solvent and the glue: The re-defining of the online industry

Why the anarchy on eBay? Why the apparent contradiction between the merchandising as a community an